Prior to incorporation, Düzey Pazarlama A.Ş was acting as the co-marketer of consumer durables and non-durables for the company Beko Ticaret, an affiliate of Koç Holding. In order to set the non-durables market and food in particular as the main focus, Düzey Pazarlama A.Ş has launched in 1975 for the marketing of all types of non-durable consumer products. Starting off with the initial takeover of marketing light bulbs, matches and Tat products from Beko, Düzey Pazarlama A.Ş managed to expand its organization in due course and became one of the reputable market leaders in terms of turnover, profit and activity. Entering into an “Exclusive Distributor” agreement with British American Tobacco as of 2001, Düzey Pazarlama A.Ş. acted as the sole and exclusive distributor of British American Tobacco Products in the Turkish territory until early 2007. Düzey Pazarlama A.Ş. has incorporated into its product portfolio the Mercan and Fasıl brands of Raki, manufactured by the Tariş – Tat Raki Factory jointly established in 2005 by the Koç Holding subsidiaries Tat and Tariş.

In addition to the reputable brands of Koç Group Companies such as Tat, Maret, Sek and Pastavilla in the food industry, Düzey Pazarlama with over 30years of experience maintains in its product spectrum the Mercan and Fasıl brand Rakis manufactured by Tat-Tariş. Additionally, the company is the marketer of General Electric light bulbs, Landlite Energy-saving bulbs, Kiler Pulses and Rice, Noba Pulses and Rice, Prenses Sugars, Şölen Teas, Ekin Frozen Potatoes, Rest Cleansers, EDT Sunflower Oils, Freshies Oral Conditioners, Minsalt Health Salts and Sony Batteries.

Our Milestones;

12/03/1975 The Company has been enlisted in the Commercial Register as Düzey Tüketim Malları Pazarlama A.Ş.

01/07/1975 The sales of Tat, GE Light bulbs and Kav brand matches, taken over from Beko Ticaret was launched by the office at Beyoğlu, İstiklal Caddesi.

01/07/1975 Regional offices in Ankara, İzmir and Eskişehir were launched.

01/01/1976 The company has moved to its new headquarters at Sütlüce Karaağaç Caddesi No: 2/4 Istanbul.

1985 Regional Management offices have been launched in Samsun for the Black Sea, Gaziantep for the Southeastern and Erzurum for the Eastern Anatolian regions.

1986 District Management Office in Bursa has launched business.

1986 “Kiler” and “Ekin” brand packed pulses have been registered for Düzey and introduced to the market.

1988 After Düzey’s assignment with the sales and marketing of Maret Products, the cold chain marketing network has been established for the supply of retailers in the cities of Istanbul, İzmir, Ankara, Bursa, Adana and Antalya. Exclusive dealerships have been launched in other cities.

1990 The Regional Management office in Antalya has launched.

1991 In order to engage in industry activities the corporate name has changed as Düzey Tüketim Malları Sanayi Pazarlama ve Ticaret A.Ş.

01/06/1994 The use of on-board accounting systems has been introduced along with the Manual Terminal application for hot sales operations.

1994 The regional management offices in Eskişehir and Bursa have merged.

1995 The regional management office in Gaziantep has switched to a liaison upon merger with the Regional Office in Adana.

01/12/1995 The sales of the Kartal, Lunch & Dinner and Pastavilla brand pasta products has been introduced upon the purchase of the Pastavilla Kartal Noodle Factory by Koç Holding.

01/01/1997 Conglomeration within Düzey has been achieved by the takeover of Bürosan Büro Sanayii A.Ş.’s assets and liabilities and the Stationary products have been introduced to the market.

01/06/1997 SEK brand dairy products have been incorporated in the product range upon the purchase by Koç Holding of Sek Süt Endüstrisi Kurumu A.Ş.

1997 Market introduction of Maret brand instant soups.

1998 Market introduction of Tat brand mayonnaise.

01/01/1998 The corporate headquarters and main warehouse at Sütlüce have moved to Sırrı Çelik Bulvarı Taşdelen / Ümraniye.

1998 Import from China and market introduction of the Land-Lite brand energy saving bulbs.

26/06/2001 Distributor Agreement execution with Messrs. BAT (British American Tobacco).

01/07/2002 “Chain Stores Department” has launched as an individual customer service division as the National Chain Stores have gained higher level of significance.

01/07/2002 The Düzey – Çatı Social Activity Committee has been established by participation of company staff.

09/10/2002 Market introduction of BAT Tobacco Products.

01/06/2003 The complete product range has been introduced by Düzey to the nationwide market upon TAT’s merger of the Tat, Maret, Sek and Pastavilla brands.

01/06/2003 The Ex-Home Consumption Department has been formed in order to provide a higher quality of service for the mass consumption spots.

2003-2004 Countrywide distributor sales has been launched for the purpose of a better consumer service and complete product supply in all fields. Parallel to the said progress, Regional Management offices in the cities of Samsun and Erzurum were shut down and assigned to distributors.

01/05/2004 Together with Tat, the company has moved to its new Headquarters in Taşdelen.

12/09/2005 Marketing and distribution of Mercan Raki, founded by the Tariş-Tat partnership has launched.

01/01/2006 Market introduction of the Fasıl brand Raki.

14/01/2007 Marketing organization of the BAT products has been transferred to BAT by a respective protocol.